Practical Experience and Business Collaboration: A focus on blending theoretical knowledge with practical application, ensuring students gain hands-on experience. This approach aims to bridge the gap between academic studies and real-world business challenges.
Represents the dedication to forming and maintaining strong partnerships with the business community. It highlights the importance of aligning educational programs with the needs and trends of the marketplace. Responsibility and Sustainability: Encapsulates the promotion of ethical behavior, social responsibility, and sustainability within the business sector. It underscores the importance of making decisions that are not only beneficial economically but also considerate of social and environmental impacts.
International and Intercultural Mindset: It promotes an awareness of diverse cultures and international markets, preparing students to operate effectively in a globalized economy. Highlights the importance of understanding and navigating the complexities of the global business landscape.
Digital Leadership and Innovation: This value is about fostering creativity and forward-thinking in all aspects of education, research, and collaboration. It encourages the adoption of digital technologies, new ideas and technologies to stay ahead in a rapidly changing world.
Academic Excellence: This value emphasizes the pursuit of the highest standards in research, teaching, and learning, It reflects a commitment to providing students with a rigorous and comprehensive education that prepares them for their future roles.